H3C Smart Mall Solution

1. Demands

Under the new consumption modes, the post operation of malls becomes more complicated due to people's diverse and individualized demands, e-commerce prevailing, peer competition, and the promotion and application of new technologies. Operators of the mall need to meet consumers' expectations in the early positioning, planning and design, and investment. Therefore, the future and destiny of malls lie in whether they can attract consumers by various means and "increase customer value". And its essence is creation.

By providing free high-speed Wi-Fi, combined with mobile application resources and big data customer flow operation analysis, it provides consumers with user-friendly, interactive and differentiated services, and provides a reliable basis for business marketing decisions. Combining the innovative "Internet+" with the "O2O" operation mode, enhanced shopping mall experience is presented to consumers, creating new joy of life and leisure, helping the shopping mall improve its overall operation ability, and creating a new commercial real estate landmark.

The current problems in the construction of smart malls are:

1. Requirements for network audit compliance: The wireless network in the mall is a public wireless network which should be auditable and traceable as required by the network supervision bureau. In order to meet the requirements for compliance, the audit requirements should be fully met.

2. Scalable and technologically advanced network: The solution should fully consider its scalability and advancement, and can be flexibly extended according to the later requirements of the mall without changing the network structure, and meet the overall needs of the mall within 5 years.

3. Stable and reliable network access: Stable network access is the basis of business support and marketing promotion. The wireless network is expected to support Internet access and device applications at the mall, such as wireless POS machine for mobile payment, smart shopping cart, shopping mall smart purchasing machine, smart shelf, virtual dressing mirror, etc. All of these applications require stable and secure network access.

4. Value-added marketing needs of malls: Malls shall consider commercial value brought by the network. Through the promotion of WeChat public account, membership registration, and the mall app. etc., customer preferences, mall customer flow, personnel distribution, etc. are analyzed, to realize precise marketing and other business values.

5. Improvement of mall intelligence: Through positioning technology and indoor GIS maps, indoor navigation, parking guidance, and reversed car search are achieved. Through the construction of the IoT, such as smart water and electricity, light, temperature and humidity, alarm, etc., the intelligence level of buildings can be improved, energy consumption can be controlled, and potential safety hazards (mainly electricity use, fire fighting, etc.) can be identified in time.

6. AI-enabled smart security: As a place that integrates shopping, leisure, entertainment and other services, malls are generally located in densely crowded and busy areas, so they have great safety risks. Using security monitoring network can not only improve the overall safety of malls, strengthen the management of malls, but also provide evidence for dispute resolution.

2. H3C smart mall solution design

The overall design of H3C smart mall solution is:

Local malls are deployed with multi-service gateways separately, to fulfill unified national control through the headquarters central O&M platform. It grants permissions to mall administrators in different regions, and formulates local marketing strategies.

Devices support plug and play, and quick deployment can be carried out without the presence of professionals. With a visualized O&M interface, the configuration is easy.

Visitors access the Internet by means of public account authentication, SMS authentication or membership authentication.

The authentication page can be customized. After authentication, custom ads will be pushed to customers as a method of accurate marketing.

Through customer flow analysis, the change of customer flow in each mall every day, the stay time per capita, and the proportion of new and old customers are shown, and the conversion rate of authentication is analyzed.

The visitor profile analyzes the visitor's application preferences, visit time preferences, age level, and so on.

During the construction of smart mall, the intelligence level is improved through the IoT technology, including indoor navigation, parking guidance, reversed vehicle search, fire safety, and energy conservation.

3. Benefits

H3C smart mall solution, to facilitate mall improvement

Solution structure with easy deployment and O&M, allowing centralized management across the country

In terms of site-based management of user networks, users only need to create the site, configure the gateway WAN connectivity on site, and connect network devices to complete the deployment.

Cloud management of devices at branch sites fulfills centralized monitoring of devices in the entire network. One-stop Internet management allows the client to view network status in real-time. The GIS map is introduced and device locations are marked on the map to directly show the distribution of devices in different areas.

Professional visual O&M monitoring system is provided, to clearly view the operation status of each network device, wireless AP online status, online user status, user traffic usage and other information, and to always control the overall network. It supports problem visibility of wireless devices and wireless terminals, as well as rapid positioning and analysis, which can help users solve wireless network problems efficiently.

It supports mobile O&M management. Through a mobile app, it can realize real-time view of network operation status, network configuration modification, account creation, administrator audit, real-time network security alarms, etc.

Next-generation enterprise-grade wireless network integrating marketing, big data and AI

It supports multiple authentication and marketing methods, such as public account authentication, SMS authentication, membership authentication, and app authentication, to help malls increase members, increase app downloads, improve brand influence, and form continuous marketing.

The authentication page provides scenario-based authentication templates and supports visualization of highly customizable settings. It can support the flexible presentation of 1-4 marketing pages, and define the background, image, text, video, logo and other elements on the page at will. In addition, the header and content of SMS authentication messages can be customized.

The customer flow analysis system analyzes the daily changes in the flow of people in the malls, stay time, old and new customers and so on, which provides data support for the construction of smart mall.

User profiles are established through visitor data mining to provide effective data support for marketing decisions and help improve services and strategies.

Stable and reliable wireless service, compatible with all types of terminals in the mall

It supports seamless roaming. No packet loss occurs during roaming switch of all types of terminals, ensuring stable and reliable wireless services.

Through the real-time spectrum protection technology, professional monitoring of the spectrum status of the wireless environment is achieved, and the deep integration of radio frequency monitoring and real-time spectrum protection ensures better performance of the wireless network.

It is compatible with all kinds of terminals in the mall, such as smart trolley, mobile POS machine, electronic price tag, self-checkout machine, etc., to improve service capability and work efficiency.

Integrated wireless + IoT construction to achieve smart mall

Through positioning technology and indoor GIS map, smart applications, such as indoor navigation, parking guidance and reversed car search, are realized.

It supports monitoring for gas, smoke, carbon monoxide and water logging, and personnel intrusion monitoring. Once any security incidents occur, the platform will generate an alarm, and it also can connect with the sound and light alarms on the spot.

It supports local and remote control of lights and sockets. It also supports the configuration of automatic timed lighting switch, and remote query of all types of electricity, water data, automatic timer management, and power data detection and statistics. It promotes green energy saving in chain malls and helps reduce operating costs.

Establishment of safe and compliant Wi-Fi + IoT access network

It supports multiple security authentication methods for secure access of terminals of employees, visitors, and IoT. The solution also supports prioritized protection for mobile devices such as POS and PDA.

It supports behavior management and audit.

The Wi-Fi network has WIPS/anti-phishing features. It supports real-time detection, warning and counter measures on illegal access points, to ensure wireless security and protect users against property loss.