H3C Smart Supermarket Solution

1. Demands

In recent years, China's chain supermarket industry has developed rapidly. The number of chain stores has grown fast, and the O2O mode is leading to new changes in the chain industry. The catering and brand clothing industries are challenged and suppressed by the online business model. Facing the severe market competition, traditional chain supermarkets are changing their minds and exploring a more efficient operation mode. They expect to improve user experience through digital methods, reduce cost input and increase brand effect.

The current problems in the construction of smart supermarket are:

1. Simple and reliable centralized management: Supermarkets have numerous stores distributed in a scattered way. The number of wireless access points is huge. When the wireless network is deployed and managed, the configuration, upgrade and maintenance need unified management, to reduce maintenance costs, improve overall stability and reduce failure rate.

2. Requirements for network audit compliance: The wireless network in the supermarket is a public wireless network which should be auditable and traceable as required by the network supervision bureau. In order to meet the requirements for compliance, the construction of wireless network shall fully meet the audit requirements.

3. Scalable and technologically advanced network: As supermarket has more and more chain stores, the wireless coverage in new stores must be extended on the basis of existing wireless network. Therefore, the solution shall fully consider its scalability and advancement. The smooth expansion can be achieved when only devices are added and the network structure remains unchanged.

4. Stable and reliable wireless access: At present, supermarkets are gradually transforming to new retail, with extensive application of mobile payment wireless POS machines, smart shopping carts, electronic price tags and others, all of which require stable and secure wireless access.

5. Value-added marketing requirements of supermarket: In addition to wireless network deployment, the solution shall also consider bringing business values to users through wireless network. Accurate marketing and other business values can be fulfilled by promoting WeChat public accounts and member registration, and analyzing customer preferences and store customer flow, etc.

6. Enhanced safety management capacity of stores: Through IoT construction, such as smart water and electricity, light, and alarms, the energy consumption of stores is reduced, to increase income and cut off expenditures, and to timely identify the potential safety hazards (mainly electricity, fire, etc.).

2. H3C smart supermarket solution design

The overall design of H3C smart supermarket solution is:

Local supermarkets in different regions deploy multi-service gateways separately. Unified management and control across the country is achieved through the headquarters central O&M platform, and supermarket administrator permissions are granted in different regions to formulate local marketing strategies.

Each chain store uses VPN technology to achieve secure interconnection and ensure data transmission security.

Devices support plug and play, and quick deployment can be carried out without the presence of professionals. With a visualized O&M interface, the configuration is easy.

Visitors access the Internet by means of public account authentication, SMS authentication or membership authentication.

The authentication page can be customized. After authentication, custom ads will be pushed to customers as a method of accurate marketing.

Through customer flow analysis, the change of customer flow in each mall every day, the stay time per capita, and the proportion of new and old customers are shown, and the conversion rate of authentication is analyzed.

The visitor profile analyzes the visitor's application preferences, visit time preferences, age level, and so on.

During the construction of smart supermarket, the intelligence level of supermarket is improved through the IoT technology, including fire safety and energy conservation.

3. Benefits

H3C smart supermarket solution facilitates supermarket improvement

Solution structure with easy deployment and O&M, allowing centralized management across the country

In terms of site-based management of user networks, users only need to create the site, configure the gateway WAN connectivity on site, and connect network devices to complete the deployment.

Cloud management of devices at branch sites fulfills centralized monitoring of devices in the entire network. One-stop Internet management allows the client to view network status in real-time. The GIS map is introduced and device locations are marked on the map to directly show the distribution of devices in different areas.

Professional visual O&M monitoring system is provided, to clearly view the operation status of each network device, wireless AP online status, online user status, user traffic usage and other information, and to always control the overall network. It supports problem visibility of wireless devices and wireless terminals, as well as rapid positioning and analysis, which can help users solve wireless network problems efficiently.

It supports mobile O&M management. Through a mobile app, it can realize real-time view of network operation status, network configuration modification, account creation, administrator audit, real-time network security alarms, etc.

Next-generation enterprise-grade wireless network integrating marketing, big data and AI

It supports multiple authentication and marketing methods, such as public account authentication, SMS authentication, membership authentication, and app authentication, to help supermarkets increase members, increase app downloads, improve brand influence, and form continuous marketing.

The authentication page provides scenario-based authentication templates and supports visualization of highly customizable settings. It can support the flexible presentation of 1-4 marketing pages, and define the background, image, text, video, logo and other elements on the page at will. In addition, the header and content of SMS authentication messages can be customized.

The customer flow analysis system analyzes the daily changes in the flow of people in the supermarkets, stay time, old and new customers and so on, which provides data support for the construction of smart supermarket.

User profiles are established through visitor data mining to provide effective data support for marketing decisions and help improve services and strategies.

Stable and reliable wireless service, compatible with all types of terminals in supermarket

It supports seamless roaming. No packet loss occurs during roaming switch of all types of terminals, ensuring stable and reliable wireless services.

Through the real-time spectrum protection technology, professional monitoring of the spectrum status of the wireless environment is achieved, and the deep integration of radio frequency monitoring and real-time spectrum protection ensures better performance of the wireless network.

It is compatible with all kinds of terminals in the supermarket, such as smart trolley, mobile POS machine, electronic price tag, self-checkout machine, etc., to improve service capability and work efficiency.

Integrated wireless + IoT construction to achieve smart supermarket

The H3C IoT platform helps build smart supermarket IoT, including systems such as supermarket fire safety and energy saving.

It supports monitoring for gas, smoke, carbon monoxide and water logging, and personnel intrusion monitoring. Once any security incidents occur, the platform will generate an alarm, and it also can connect with the sound and light alarms on the spot.

It supports local and remote control of lights and sockets. It also supports the configuration of automatic timed lighting switch, and remote query of all types of electricity, water data, automatic timer management, power data detection and statistics. It promotes green energy saving in chain supermarkets and helps reduce operating costs.

Establishment of safe and compliant Wi-Fi + IoT access network

It supports multiple security authentication methods for secure access of terminals of employees, visitors, and IoT. The solution also supports prioritized protection for mobile devices such as POS and PDA.

It supports behavior management and audit.

The Wi-Fi network has WIPS/anti-phishing features. It supports real-time detection, warning and counter measures on illegal access points, to ensure wireless security and protect users against property loss.