Public cloud media service solution

In early 2019, the 12^th group learning of the Political Bureau of the CPC Central Committee required that "we should adhere to the 'mobile-first' strategy and enable mainstream media to firmly occupy the highest points in propagation to aid in leading ideas, inheriting culture, and serving the public at large." To achieve this, the radio and television industry is actively promoting media convergence and reconstructing the production, broadcasting and management modes of contents in the front end and back end to promote the interconnection and sharing of data. In this process, riding the tide of the changing trend of the digital era and actively embracing the flexible and efficient public cloud is the effective way to promote the agile innovation of radio and television and build an efficient and flexible infrastructure of radio and television.

Unigroup established the Cloud & AI Product Line this year to effectively converge the capabilities of private clouds, public clouds, AI, video clouds and software services. To empower the cloud migration and transformation of the radio and television industry, H3C, a subsidiary of Unigroup, cooperated with UniCloud to integrate their expertise and industrial practices in public clouds. Based on this, H3C unveiled the public cloud media service solution to promote the in-depth convergence of public clouds and radio and TV businesses.

Embracing the public clouds to lay the foundation for transformation

A public cloud can easily converge the materials, data and information required by media production, and converge, manage and produce content in the cloud using production tools. At the same time, it streamlines Internet channels to rapidly release broadcasting platforms, especially new media. Besides, during the converged media construction in counties, a public cloud can effectively improve work efficiency with its flexible development and simple O&M processes.

However, the current public clouds lack professional experience in media services and cannot customize professional media services for the radio and television industry. Besides, many customers in the radio and television industry have already constructed private clouds. Therefore, converged management of public and private clouds is significant barrier for the development of media services. In addition, most current public cloud nodes are deployed in tier-1 and tier-2 cities, with lower coverage in counties and prefecture-level cities.

Empowered by the full-domain coverage and full-stack intelligent cloud service capabilities of UniCloud, H3C can provide comprehensive, efficient and intelligent public cloud service solutions, and build a full-coverage public cloud media service platform based on the unified converged architecture, unified resource management and unified operation management. UniCloud has created a customized catalog with extensive services to meet various use demands of the radio and television industry. Providing abundant PaaS services, UniCloud has performed in-depth cooperation with professional independent software vendors (ISVs) in the industry such as Zhongke Dayang, Sobey and Hoge, and has introduced professional media services to public clouds. In addition, based on the architecture with "multiple portals, unified converged architecture, unified resource management and unified operation management" and the different needs of government and enterprises, UniCloud has customized the city cloud and industry cloud portals to meet the coverage needs of users in counties and prefecture-level cities.

On-cloud convergence to deliver full-stack innovative services

As a new leader in the public cloud market, UniCloud has various unique advantages such as rich media services, unified O&M management, wide node coverage and numerous partners. With the city cloud nodes covering prefecture-level cities, UniCloud has used its CDN and numerous Internet portals to cooperate with operators and ISVs including Zhongke Dayang, Sobey, China Mobile, China Unicom and China Telecom based on the custom demands of the radio and television industry, providing customers with extensive media services and satisfying their media service requirements. In addition, with H3C's experience in converged media construction, UniCloud has provided a hybrid cloud management solution to realize the unified resource management and O&M of multiple clouds in the background.

In the future, H3C and UniCloud will jointly explore a new cooperative mode for the value-added content operation. Therefore, they can construct agile innovation platforms for smart radio and television through the delivery of public cloud services, build a broad stage for the digital transformation of the radio and television industry, and help the industry further enhance the capabilities of media user traffic conversion and value-added operation.