Value-Added Marketing Solution of the Wireless Network in Public Places

Demand background

With the development of the Internet economy, advertising and marketing are no longer limited to the ads on magazines and TV. At present, the emerging advertising methods represented by we-media and other media have deeply affected our lives. For the advertising and marketing of enterprises, the cost of Internet advertising and we-media advertising is high, although they can help us quickly spread the words. Therefore, it will become more and more important for large shopping malls, hotels, airports and companies to make good use of existing resources for advertising.

For large shopping malls, hotels, airports and other public places, wireless network services are provided to meet the needs of customers. Traditional wireless network services can only meet customers' need for Internet access, but cannot meet the needs of network operators for advertising and marketing. In addition, the management of wireless network must be compliant.

Service issues

Security compliance issues: According to the Wireless Internet Security Management Regulations (Wireless Non-operating), "Non-operating Internet service providers engaged in non-operating Internet information services shall comply with the relevant national provisions and accept the supervision and management of the relevant departments in accordance with the law". At the same time, according to Article 21 of the Cybersecurity Law of the People's Republic of China, the wireless network should "take technical measures to monitor and record the operational status of the network, network security events, and keep relevant network logs for at least six months in accordance with relevant provisions".

Authentication issues: The traditional wireless Internet authentication method is too cumbersome and affects user experience.

Difficulties in advertising and marketing: What can the traditional wireless network provide is a single advertising and marketing method, which cannot meet the actual demands and affect user experience.

H3C wireless network marketing solution for public places

To meet the demands for wireless network compliance in public places and wireless network advertising and marketing, H3C has provided Internet behavior management devices, which can meet the demands for wireless advertising and marketing in large shopping malls, hotels, airports and other places, and fulfill the management requirements of wireless non-operating products and the legal requirements in the Cybersecurity Law of the People's Republic of China.

For advertising push, H3C ACG1000 can support 3 advertising objects and provide up to 4 advertising pages for carousel according to different service needs, meeting operators' requirements for advertising diversity. Meanwhile, to improve users' Internet access experience, H3C ACG1000 can support the custom ad location and push interval to enhance the functional experience of pushing ads.

To address the problems of user authentication, H3C ACG1000 also supports multiple user authentication methods, such as WeChat authentication, SMS authentication, QR code authentication， and Portal authentication. For WeChat authentication, it can increase the number of followers of operators' public account and improve customer loyalty. For SMS authentication, it can collect users' cell phone numbers for later-on tele-marketing.

In terms of security and compliance, Internet access logs can be kept for at least 180 days to meet the requirements in the Cybersecurity Law of the People's Republic of China. It also supports docking with Surfilter SDK, covering more than 95% of prefecture-level cities nationwide and meeting the management requirements of wireless non-operating products.

Benefits

It is safe and compliant, and can fully meet the requirements in the Cybersecurity Law of the People's Republic of China and management of wireless non-operating products.

Convenient and flexible value-added advertising and marketing can improve users' online experience and meet the purpose of advertising and marketing at the same time.